IBM’s answer to Oracle: Power7 boxes tailored for specific projects like Electric Grids, Financial Analytics
By Tarry Singh at 8 February, 2010, 10:14 am
The Power7 systems will be tailored for specific projects, such as running electrical grids or financial analytics, Rodney Adkins, senior vice president for systems and technology, said last week in an interview. The systems, made of integrated servers, software and storage, will start selling this month.
The release marks the first new systems since Adkins took over IBM’s hardware division in October, after predecessor Bob Moffat left the company amid the Galleon Group insider-trading scandal. IBM’s focus on project-specific systems, along with investments in research and development, will help it gain market share even as Oracle starts selling similar servers with its acquisition of Sun Microsystems Inc., he said.
“It’s easy in this industry to say, ‘I have this piece, I have this piece, I have this piece, now I have it all,’” said Adkins. “It really requires innovation.”
With the purchase of server maker Sun, Oracle Chief Executive Officer Larry Ellison has said he plans to challenge IBM by selling computers packaged with software customized for industries, such as retailing.
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