ComScore: 2009 Online holidays sales jumps 5% up from 2008 sales to $ 27 billion

Some signs of consumer confidence is a good thing, especially if you compare with the dismal 2008 we had. It is time that both consumer and business confidence starts picking up and we have a better and sustained growth in 2010, no matter how gradual it may be.

The growth in this year’s online holiday sales showed improvement over 2008, when sales dropped by 3 percent. Results were likely helped by a snowstorm that blanketed the East Coast the weekend of December 19-20, forcing many shoppers to pick up those last-minute gifts online.

“Online sales growth this year was driven by a continued increase in the number of people buying online, but consumers’ economic challenges resulted in a slight decline versus last year in the amount spent per buyer,” said ComScore chairman Gian Fulgoni in a statement. “The season featured a strong start as a result of early retailer promotions and a very strong finish helped by the snowstorms that occurred the weekend of December 19-20, retailers’ willingness to offer free shipping later in the season, and consumers’ confidence in expedited shipping arriving in time.”

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