Cloud Computing war to intensify in 2010 as vendors move up the application stack quickly!
By Tarry Singh at 30 December, 2009, 6:56 am
This cannot be further than the truth. I agree here with the author as time is really running out and vendors do not have the luxury, neither the shareholders and investors for that matter, to build some infrastructure and pray for customers to come. I am telling this to emerging markets where I am helping customers build large datacenters worth $300-500M, that they should not just wait for phases and must constantly look at the apps they will be offering to their customers. Because it is the apps that will attract the customers, at the end of the day a cool data center is fine but no one cares about it.
Even Google, born in the cloud, recognizes this. Instead of forcing government customers into its public cloud, the company is building a dedicated cloud for government organizations in the U.S. Google’s reasoning?
We also want to do our part to make it easier for government to transition to cloud computing. We recognize that government agencies have unique regulatory and compliance requirements for IT systems, and cloud computing is no exception. So we’ve invested a lot of time in understanding government’s needs and how they relate to cloud computing. To help meet those requirements we’re taking two important steps….
One step is certification, and the other is dedicated hosting. As much as Google may hope that its other prospective Google Apps customers won’t have “unique…requirements,” they do (or think they do). it’s a losing battle to tell them otherwise, at least in the short term. If an enterprise giant like GE demands a private cloud, GE is going to get it.
This same pragmatism will drive Google and other cloud-infrastructure providers to build out their application suites. Why? Because enterprises that move to the cloud expect to see applications follow them there. Today, however, most enterprise applications don’t work well in the cloud, leaving would-be enterprises buyers all dressed up with nowhere to go, in terms of the ability to run desired applications.
Disclaimer: I am involved in some large data center build-outs in some emerging markets such as Malaysia, Turkey, China and India.
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