Why Cloud Computing is the future of mobile
By Tarry Singh at 5 August, 2009, 10:13 am
How Will Mobile Cloud Computing Become a Disruptive Force?
There are two primary reasons why ABI believes cloud computing will become a disruptive force in the mobile world. The first is simply the number of users the technology has the power to reach: far more than the number of smartphone users alone. The second reason has to do with how applications are distributed today. Currently, mobile applications are tied to a carrier. If you want an iPhone app, for example, you have to first have a relationship with the mobile operator who carries the iPhone. If you want a Blackberry app, the same rule applies. But with mobile clouding computing applications, as long as you have access to the web, you have access to the mobile application.
Moves by PaaS Players Could Change EverythingWhen you think of Plaform-as-a-Service (PaaS), one of the first companies that springs to mind is probably Salesforce. With their Force.com platform, business applications can be built and run “in the cloud.” But Salesforce is not the only major PaaS player out there today – Amazon Web Services (AWS) and Google’s App Engine are also two platforms that could have a major impact on this trend.
Currently, AWS is used by over half a million developers and Google’s App Engine hosts 45,000 applications. Now imagine if those two companies along with Force.com all of a sudden started aggressively marketing their mobile capabilities. Today, neither AWS nor Google offers this, and Salesforce’s mobile offering is limited to smartphones (Windows Mobile, Blackberry, and iPhone). But if the companies decided to make building for the mobile web as easy as building for the web, you could have a mobile revolution on your hands.
But People Like Apps!Saying that “mobile cloud computing” is the future doesn’t mean phones will be filled with links to websites that work in any browser instead of special, downloadable applications, some of which you can even purchase. Instead, mobile applications will exist in both formats. As for the downloadable applications themselves, they will still appear to be your typical mobile app – end users won’t even notice a difference. However, there will be a difference – it will just be on the back-end. Mobile applications will begin to store your data in the cloud as opposed to on the mobile device, and the applications will become more powerful as processing power is also offloaded to the cloud.
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