Learn from Jack Welch: Online MBA to launch soon!

Popularized Six Sigma

For Welch, the new educational endeavor is the latest chapter in a long and storied career. As GE’s longtime chief, he developed a management philosophy based on relentless efficiency, productivity, and talent development. He popularized Six Sigma, wasn’t shy about firing his worst-performing managers, and advocated exiting any business where GE wasn’t the No. 1 or No. 2 player. Under Welch, GE became a factory for producing managerial talent, spawning CEOs that included James McNerney at Boeing (BA), Robert Nardelli at Chrysler, and Jeff Immelt, his successor at GE.

Welch’s decision to jump into online education shows impeccable timing. Business schools in general are experiencing a rise in applications as mid-level managers look to expand their business acumen while waiting out the current job slump. The new program’s flexible schedule—paired with the low tuition cost—could be doubly attractive to those looking to move up the corporate ladder as the market begins to rebound.

Ted Snyder, dean of the University of Chicago’s Booth School of Business, agrees. “I think it’s a good time for someone to launch a high-profile online degree,” Snyder says. “If you make the investment in content that allows for a lot of interaction between faculty and students and also among students, you can get good quality at a much more reasonable tuition level.”

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