Google launches Apps Partner Program
By Tarry Singh at 14 January, 2009, 2:45 am
With the new program, Google intends to offer the resellers training, support, and tools for integrating Google Apps into customers’ infrastructures, including APIs for tasks such as directory synchronization, migration, reporting, and single sign-on. Resellers, in turn, can bundle in their own services and support and maintain a direct relationship with customers.
Cho explains that this partner program was built from the ground up, SaaS style, so Google hosts all the tools resellers can use. He also points to Google’s acquisition of Postini, which already had a robust channel in place. “We’ve taken lessons from that to bring this new reseller program into play.”
But Philbert Shih, analyst with Tier1 Research, is skeptical. “Google does not have a lot of experience working with partners. I’ve not seen the groundwork, a foundation, for keeping them up to date,” Shih says. “Will the resellers have expertise in Google products? I don’t think Google can just hand off support and services.”
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